A food brand with a line of products based on the icon and ideology of President Trump. All the packaging is derived from that of existing products, then manipulated. The repetition of Mr. President’s icon is a marketing strategy to create a mental imprint on the viewer.
The food products are presented to the audience as “free samples” in order to attract people to come closer and interact with them. Once they realize the nature of the packaging, participants can decide whether they want to taste the samples. The repetitive advertisement is meant to mimic the process of presidential election. It doesn’t matter if people consume these goods or not; they are already part of the campaign and can not escape.
This artwork was inspired by Pop Art, especially Andy Warhol’s Brillo Box and Campbell’s Soup. Food commodities are often machine-made, deeply processed products. Yet in order to boost sales, the company often uses colorful packaging, alluring propaganda and misleading slogans to attract customers. Hence, packaging and propaganda sometimes become more important than the quality of the products. In a presidential election, the candidates also promote themselves as a “well-packaged” product. Their photos appeared repetitively on newspaper, TV shows, and every corner. A packaged commodity, therefore, reveals the nature of presidential elections.
Title: Make America Great Again
Materials: Paper, Plastic, Metal, Cotton, Cola, Tuna Fish, Cookies